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Brand logos and unintended consequences

globalhome_fedex_corp_logo.gif

I'm sure everyone's already seen this, but can you spot the arrow in Fedex's logo? Look betwen the E and the X. Ahh. I've known about it for a long time and yet, still, had never seen Fedex actually acknowledge it before.

Anyway, in a related note, watching the Olympics, one of the sponsors is Chevrolet. When their logo is displayed on the flat screen in the "lounge", you can barely see it's reflection (inverted of course) in the glass table. Maybe I've been reading too much spam, but I distinctly see saw something else. Do you see it?

cheaphotel.jpg

Again, as kind of a doubletake thing, I saw "cheaphotel". BTW: I spent a few minutes going through the Chevrolet web site looking for their logo to invert and wound up just typing it in by hand. With the official logo and font, it would probably be even more noticeable.

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This page contains a single entry from Whatisee.org posted on August 23, 2004 12:10 AM.

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